DOPPELKEK

...And, already, rumours are starting to circulate the internet that I might not be the real Kek.

That I am an imposter, a Cuckoo-Kek; a Simulacrumkek, an analogue...that I (but -wait! - who am "I"? Am I me or am I someone else? Am I the 'real' me or a false-me and unaware of it...or is this just some weird double- or triple-bluff? Am I a Bogus-Kek who's playing you like an invisible puppet-master? Passing my own replacement off as a joke.)...have I been duplicated, replicated or cloned by someone - something - else? What if this post is just part of a bigger cover-up - a smokescreen to hide some wider, more awful conspiracy.

Trust no-one. No-one is what they seem. Are you even certain that you're the person you thought you were? Check the mirror: are you sure that's you? Check your reflection again. Check it three times.

Get yourself fingerprinted. DNA-tested.

Cut yourself. Is that real blood? Is that...is that human blood?

Not a hoax or an imaginary story: over the coming days certain bloggers will disappear, while others will change...alter... in subtle ways that only their closest loved-ones can discern.

You have been warned: this is just the beginning.

You're not irreplacable.