Saturday, February 26, 2005


So, perhaps we should stop viewing Ikea as a corporate entity, and approach it from a behavouralist p.o.v.

I'm wondering whether Ikea (as a phenomenon) has arisen in response to some sort of behavoural meme; that maybe an inate , half-forgotten, retro-mammalian herding instinct (that occasionally manifests itself as Flash Mobs...) requires some sort of shared, semi-conscious Cultural Vacuum: a generic/non-specific Place To Go that exists outside of Mating/Reproduction Rituals, etc...though I'm not sure why, from the stand-point of evolutionary advantage, such a place should need to exist on our Psychic Radar, except as a residue. Perhaps then, we as a race, still do have an atrophied need to herd, and companies such as Ikea have evolved to occupy nodes on our sunday-afternoon neural migration-maps.

Scary to think that Business Park Britain might have subconsciously sprung-up as a response to some vague, hard-wired, back-brain desire to do nothing-in-particular...I mean, it's not like we actually relax in these places; in fact, they seem to exist to purely pass some time when we feel an inexplicable sense of low-level aggitation. Buying stuff in these places feels like a sham; a pretext of some sort.

And the Psychoarchitecture of Retail Parks is kinda scary too: Big Sheds that resemble nothing more than, well, barns...


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